Grey Area

From 2011-2015, GREY AREA was a space for artists and designers to make work outside the constraints of their usual practice and the dos and don’ts of the then art world . It operated as both a showroom for artist made furniture, design objects and unique editions, as well as a creative consultancy producing several large scale artist activations with many reputable brands, hotels and institutions.

One such brand (and institution) was Bergdorf Goodman who we had the privilege of working with to activate their famous windows as well as several spaces throughout the store with the work of 10 contemporary artists.